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Current financial education programs do not
adequately target the needs of many low- and moderate-income consumers
because they teach about products and services these consumers do not
use, or which are not accessible to them.
They do not appropriately address the day-to-day
financial realities and needs of these consumers.
In recognizing this fact, FiSCA recently commissioned
the development of the first of its kind “audience
appropriate” financial education program which better reflects the
demonstrated needs, preferences and behaviors of these low- and
moderate-income consumers who choose to use FSCs.
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