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These are tough times – for our customers, for our businesses and for our country. As we tighten our belts, professionally and personally, we eliminate the unnecessary and ensure we are getting the most bang for our bucks, when we decide to spend them.

The FiSCA Conference is an investment in your business and your industry that you simply must make. Our customers are facing challenges like never before. Are you meeting these new challenges for them - and with them? Are you anticipating and meeting their new needs? There are also other consumers who might find it advantageous to become our customers now. Do you know where to find them? Are you recruiting and welcoming them to your stores and introducing them to your services?

If you cannot answer “yes” to each of these questions there is more you need to know in order to survive, and even thrive, in this climate of change. The 2009 Annual Conference program has been designed to provide this information to attendees through a wide variety of means: General Sessions, Workshops, Guest Speakers and an expanded Exhibit Hall, just to name a few.

Take a look at the enclosed Schedule of Events to see the industry topics that will be covered throughout the Conference and the notable experts that will be in attendance. Also be sure to review this year’s roster of Workshops, 65% of which are new offerings, all designed with your business in mind.

2009 marks the return of the FiSCA Conference to the spectacular Broadmoor Hotel, in Colorado Springs. The Broadmoor is the longest- running consecutive winner of both the AAA Five-Diamond and the Mobil Travel Guide Five-Star awards. It is located on 3,000 lush acres at the foot of the Rockies and offers an award-winning spa, fitness center, two swimming pools, three outdoor hot tubs, six tennis courts, 25 specialty retail shops and more.

The Broadmoor provides the perfect environment in which to think and learn. The stunning views of nearby Cheyenne Mountain and the Colorado Springs skyline will prove beautiful and inspiring to all. For an inspired culinary experience, the Broadmoor features 18 distinctly different dining and lounge facilities, from fine French to al fresco American. Or, if your inspiration leads you to the links,enjoy the 54 holes of championship golf on the three courses belonging to the hotel.

In this unparalleled setting the FiSCA Conference will deliver critical insights, ideas and information available nowhere else. So, expand your horizons and explore new opportunities this October 22-25 at the 21st Annual FiSCA Conference in Colorado Springs. Register today.